Welcome to Créa!
How it all started
Hi! I'm Susanna Aleksandra, a jazz vocalist and voice coach. I was born into a family where music was a way of life. My grandfather was a jazz clarinetist and orchestra conductor, my grandmother a concert pianist, and my father a saxophonist. Growing up, I was surrounded by concerts, opera visits, and family dinners where musicians would jam together. By the time I was 17, I had formed my own jazz band.
Throughout my career, I’ve toured across Europe, released two original albums, and taught singing to voice coaches, artists, and hobbyists. As a traveler and creativity enthusiast, I’ve seen how creativity can transform individuals—helping them open up, enjoy life, and overcome fears. I’ve also seen how creativity is essential in team settings, where it improves communication, collaboration, and innovation, making it invaluable for companies seeking growth.
The idea for Créa came from my experiences as a student, exploring courses that sparked my creativity in ways I hadn’t imagined. I’ve learned that creativity is like a muscle—train it in one area, and it strengthens your ability in others.
With Créa, I aim to bring the joy of creative discovery to individuals and teams, helping them unlock their full potential through fun, engaging, and transformative experiences that benefit both personal growth and organizational success.
Our Approach
Creativity is not limited to artistic expression - it is a practical skill that brings value across everyday business and workplace culture.
In today’s fast-paced business world, creativity is the powerhouse behind critical business decisions, from developing new products and services to staying competitive in dynamic markets. When you think of aspects such as problem-solving or improving customer experiences, all of those are fueled by the power of creativity.
At Créa, the approach to applied creativity draws from scientific discoveries into brain function and effective strategies for nurturing creative thinking, making creativity both practical and accessible to companies. We believe that by fostering a culture where both experimentation and collaboration flourish, it’s possible to unlock the full creative potential of working teams while driving innovation every step of the way.